PROJECT OVERVIEW

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Kickshaws Downtown Market approached to collaborate with them on coming up with a more refined brand experience and website after receiving a lot of interest during their participation in Startup Weekend Fredericksburg.

PROCESS

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Understanding Kickshaw’s target market was important in creating a brand experience that reflected the idea of being grassroots and buying locally. The Vanguard Ideation team came up with a rustic logo with bright but earthy color tones. Once the brand was established we shared various website ideas to the client and decided upon a WordPress solution. The website needed a place where Kickshaws could blog as well as display their products in order to drive visitors to their new store.

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Throughout the last year we have been working closely with Kickshaws and providing support on social media strategy and various local event collateral materials.

WEBSITE

http://kickshawsdowntownmarket.com/

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Kickshaws Downtown Market